Dr. Laurette Dubé, Co-Principal Investigator
Dr. Dubé is a Full Professor of Marketing, James McGill Chair of Consumer and Lifestyle Psychology and Marketing, and Chair and Scientific Director of the McGill Centre for the Convergence of Health and Economics (MCCHE). Originally trained as a nutritionist, with graduate degrees in finances (MBA), marketing (MPS), and behavioural decision making/consumer psychology (PhD), Dr. Dubé’s lifetime research interest bears on the study of affects, behavioural economics, and neurobehavioural processes underlying consumption, lifestyle, and health behaviour. Her translational research examines how such knowledge can inspire more effective behavioural change and ecosystem transformation. Through MCCHE, Dr. Dubé has pioneered convergence and systems approaches to research and innovation in agri-food, health and economics.