Dr. Tirtha Dhar
University of Guelph
Dr. Dhar is an associate professor (Marketing) at the Department of Marketing and Consumer Studies, College of Business and Economics at the University of Guelph. He is a marketing modeler with interest in both empirical and theoretical modelling with big data. He uses tools from economics of industrial organization, econometrics and statistics in my research to address marketing strategies (such as: pricing and advertising decisions to maximize long-term profits) and public policy related questions. In terms of industry expertise, he has worked extensively in food, movie, and internet marketing.