Dr. Yu Ma

McGill University

Dr. Yu Ma is an associate professor of Marketing and Bensadoun Faculty Scholar at McGill University. His research interest includes food marketing, retailing and big data analytics. Using consumer purchase data and advanced econometric and statistical models, he studies how consumers react to various marketing incentives. He also examines broader marketing issues such as the influence of macro environment on the retail sector and the impact of food marketing on population health.

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