{"id":3213,"date":"2023-03-07T11:18:49","date_gmt":"2023-03-07T16:18:49","guid":{"rendered":"https:\/\/smart-training.ca\/fr\/?p=3213"},"modified":"2024-10-03T09:22:44","modified_gmt":"2024-10-03T13:22:44","slug":"dr-yu-ma","status":"publish","type":"post","link":"https:\/\/smart-training.ca\/fr\/blog\/2023\/03\/07\/dr-yu-ma\/","title":{"rendered":"Dr. Yu Ma"},"content":{"rendered":"\n
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yu.ma@mcgill.ca<\/a><\/p>\n<\/div>\n\n\n\n

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Dr. Yu Ma<\/h2>\n\n\n\n

Universit\u00e9 McGill\u00a0<\/h3>\n\n\n\n

Dr. Yu Ma est professeur agr\u00e9g\u00e9 de marketing et Bensadoun Faculty Scholar \u00e0 l’Universit\u00e9 McGill. Ses recherches portent sur le marketing alimentaire, la vente au d\u00e9tail et l’analyse de donn\u00e9es massives. \u00c0 l’aide de donn\u00e9es sur les achats des consommateurs et de mod\u00e8les \u00e9conom\u00e9triques et statistiques avanc\u00e9s, il \u00e9tudie la fa\u00e7on dont les consommateurs r\u00e9agissent \u00e0 diverses incitations marketing. Il examine \u00e9galement des questions de marketing plus larges telles que l’influence de l’environnement macro sur le secteur de la vente au d\u00e9tail et l’impact du marketing alimentaire sur la sant\u00e9 de la population.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

McGill 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