{"id":5088,"date":"2024-10-03T11:44:29","date_gmt":"2024-10-03T15:44:29","guid":{"rendered":"https:\/\/smart-training.ca\/fr\/?p=5088"},"modified":"2024-10-04T09:24:35","modified_gmt":"2024-10-04T13:24:35","slug":"aicha-kallel","status":"publish","type":"post","link":"https:\/\/smart-training.ca\/fr\/blog\/2024\/10\/03\/aicha-kallel\/","title":{"rendered":"Aicha Kallel"},"content":{"rendered":"\n
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LinkedIn<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Aicha Kallel<\/strong><\/h2>\n\n\n\n

Universit\u00e9 Laval<\/strong><\/h3>\n\n\n\n

Th\u00e8se : <\/strong>Doctorat en marketing – les seniors solitaires et les exp\u00e9riences de consommation<\/p>\n\n\n\n

Int\u00e9r\u00eats de recherche et objectifs futurs <\/strong>: Mes int\u00e9r\u00eats de recherche se situent \u00e0 l’intersection du comportement du consommateur, de la responsabilit\u00e9 sociale des entreprises (RSE) et du bien-\u00eatre soci\u00e9tal, avec un accent particulier sur la fa\u00e7on dont les strat\u00e9gies de marketing peuvent att\u00e9nuer la solitude des populations \u00e2g\u00e9es. Plus pr\u00e9cis\u00e9ment, je souhaite \u00e9tudier comment les entreprises peuvent concevoir des exp\u00e9riences de consommation qui favorisent le lien social et am\u00e9liorent la qualit\u00e9 de vie des personnes \u00e2g\u00e9es isol\u00e9es.<\/p>\n\n\n\n

Fait amusant \u00e0 propos de vous <\/strong>: La nourriture est ma langue maternelle !<\/p>\n\n\n\n

D\u00e9couvrez le travail d’Aicha ci-dessous :<\/p>\n\n\n\n

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  • Kallel, A., Ben Dahmane Mouelhi, N., Chaouali, W., & Danks, N. P. (2024). Hey chatbot, why do you treat me like other people? The role of uniqueness neglect in human-chatbot interactions. Journal of Strategic Marketing<\/em>, 32<\/em>(2), 170-186.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Aicha Kallel Universit\u00e9 Laval Th\u00e8se : Doctorat en marketing – les seniors solitaires et les exp\u00e9riences de consommation Int\u00e9r\u00eats de recherche et objectifs futurs : Mes int\u00e9r\u00eats de recherche se situent \u00e0 l’intersection du comportement du consommateur, de la responsabilit\u00e9 sociale des entreprises (RSE) et du bien-\u00eatre soci\u00e9tal, avec un accent particulier sur la fa\u00e7on […]<\/p>\n","protected":false},"author":5,"featured_media":5113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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