Aicha Kallel
Université Laval
Thesis: PhD in marketing – lonely seniors and consumption experiences
Research Interests and Future Goals: My research interests lie at the intersection of consumer behavior, corporate social responsibility (CSR), and societal well-being, with a particular focus on how marketing strategies can alleviate the loneliness experienced by elderly populations. Specifically, I am interested in exploring how companies can design consumption experiences that foster social connection and improve quality of life for lonely seniors.
Fun fact about you: Food is my love language!
Explore Aicha’s work below:
- Kallel, A., Ben Dahmane Mouelhi, N., Chaouali, W., & Danks, N. P. (2024). Hey chatbot, why do you treat me like other people? The role of uniqueness neglect in human-chatbot interactions. Journal of Strategic Marketing, 32(2), 170-186.